You buy contacts online, we donate profits to help save the planet!

We Donate 51% of Net Profits

Helping others is the other half of our mission

While giving you great prices and service when you buy your contact lenses online is half of our mission, there is another aspect that is just as important. In fact it is 51% of our mission to be exact.

To learn even more about our company and our mission, visit our “About Us” page.

51% of net profits donated and you choose!

We decided when we started this company that we would donate MORE of the profits to help save the planet than what we put in our own pockets. For this reason, our net profits break down like this. 51% goes to the charity or non-profit you choose (see below) and 49% stays within the company.

Of course all staff still get paid, as that is not part of our “net” but a part of our cost. But once our bills are paid (lease, supplies, shipping, salaries, etc), the money left is the “net”. It is from that amount that we donate 51%. 

Every purchase helps someone

As a privately-owned company that is 100% Canadian owned and operated, we don’t “owe” any investors or outside “economic interests” any money ever. For that reason, we are free to do what we want with all of our net. We built contact lens company that way on purpose. We did it because we will never be beholden to any party who tells us who we can or cannot donate to, or any political or affiliation who tries to direct our funds. 

It is ALWAYS UP TO YOU, the customer. You always decide where our profits go and we like it what way. You are a part of something very unique and special and as a Canadian who both wants a great price and a better planet, you get that with

This Month’s Highlighted Cause

Doctors with out borders

doctors without borders believes that saving the planet can mean many different things. From lowering the pollution in our environment, to reversing climate change, helping wildlife and even working with children in our poorest communities right here in Canada.

But another important aspect is how we treat others all around the world. Doctors without borders is an amazing, dedicated group of physicians who risk their own lives to treat those who cannot get basic medical care. Millions of people die unnessarily due to poor local government, poverty, racism, sexism and a lack of resources. These various factors contribute to the death of millions of children, elderly and non-combatants everywhere. Even here in North America sadly.

This month we support Doctors Without Borders to help them with their important work. Of course you can still choose any other non-profit when you checkout, but this month the default (unless you change it yourself on the Checkout page) will be Doctors Without Borders.

This is an excerpt from the Doctors Without Borders / Médecins Sans Frontières (MSF) website:

“MSF is a neutral and impartial humanitarian organization that aims first and foremost to provide high-quality medical care to the people who need it the most. It does not promote the agenda of any country, political party, or religious faith, and, as such, endeavors to communicate its history, background, and capabilities to all parties in a given situation so that it may gain the necessary access to populations in need.

On any given day, more than 30,000 doctors, nurses, logisticians, water-and-sanitation experts, administrators, and other qualified professionals working with MSF can be found providing medical care around the world.”

Our hearts go out to each and every one of our customers. You are all very important in OUR IMPORTANT WORK and for that, we must say:


Full List of over 80 non-profits and charities

The following is the a full list of all the non-profit organisations and charities that you can support when you buy your contact lenses online with us. We accumulate these donations over time and then provide payments to the following important groups 1-2 times a year with these funds. The first section is the TOP 20 that our customers choose to donate our profits to. The list below is the comprehensive list of them all so that you can easily BROWSE and CLICK to learn more about each group. Thank you for being our customer and being a part of something very special and unique in this crazy world.

the entire list of non-profits

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