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Why We Donate On Your Behalf

How do Canadians feel when asked to donate at the cash register?


Picture this.  You tap your credit card on the machine to pay for your milk and eggs, and the cashier asks, “Would you like to donate to Worthy Cause #263?”

All eyes from the other people in line are now on you as they wait to hear your response.  How do you feel? If you didn’t like it, you’re not alone.

Here’s how Canadians reacted.

  • 44% felt pressured. They didn’t like being asked to donate with everyone watching, and resented the social pressure involved.
  • 28% were happy to help. They were glad to do it.
  • 10% were embarrassed. It wasn’t a good time for them, so they were ashamed to have to say no.
  • 8% were angry. How dare this cashier ask them for money after they just finished spending some?
  • 8% were pleased. They appreciated being asked, and given the opportunity to help out.

A whopping 62% of Canadians were unhappy about being asked to donate at the cash register.  Nearly two-thirds of them stated they refused.  However, 62% also said they would be inclined to donate if they knew how the retailer was also contributing to the charity in question. Above all, people do not like being put ‘under the gun’ to give to a cause they may not even know about.

Here’s how we take the pressure off you at

We completely understand your concerns about public pressure, and about retailers asking you to help out while you don’t know what they’re doing on their end. All you do is buy your contact lenses online. We do the giving. You have never felt better about buying online Canada.

1. We give away our money instead of yours.

Let’s say this again. We donate 51% of our net profits from every dollar you spend with us! You buy, we give. In other words, we make it so easy.

2. We make it your choice.

Got a cause you feel strongly about?  At checkout, you can choose from our list of over 50 charities where you want us to send 51% of our earnings from your purchase!

3. There’s no one watching.

Unless you’ve got someone standing behind your computer chair (made you look!), there’s no one to judge your choices when you select your charity.

And to top it off, we also save you 70% or more with our amazing prices!

There is on thing we need to say in conclusion. There is no other website like us in Canada. This is why we are #1 and they are not!

To learn more about our super high Google Customer Rating, please click here.

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April 2017 Video of the Month

nonprofit; contest; ecojustice; price comparison; contact lens online

We’re back…

with more exciting news and promos in our latest monthly video!

Here’s a quick peek at what we’ve got in store for you:

1. Contact Lens Online Price Comparison

  • wherein we show you with sample figures and cute pictures how you save more with us

2. Contest to Win A FREE $200 Worth of Contact Lenses

  • It’s so easy to join!  Just click here, fill it out, and click submit!  You don’t have to be a current customer to join.)

3. Our Nonprofit Group of the Month

  • Our featured charity for April is a group that stands up for community health and Mother Nature in court.

And remember, is the only website in Canada that lets you order your contact lens online, save 70% or more on low prices, and donates 51% of net profits to the charity YOU choose!

Check out our video below (we’re very excited about it!  Also, Erika’s just fun to watch!):