Posted on is September’s Group of the Month

Water is the source of all life.

Our bodies are composed of 70% water. So why do 1 in 10 people in the world (over 600 million people) not have access to clean and safe water, and 1 in 3 people globally (2.4 billion) not have access to a working toilet? recognizes the importance of these issues and is doing tremendous work to help, and that’s why they are September’s Group of the Month.

The Water Crisis

You already know the statistics about access – but why is this a problem? To answer that, we’ll show you some more statistics:

  • Water-related diseases affect more than 1.5 billion people every year.
  • Every 90 seconds, a child dies from a water-related disease.
  • In Africa and Asia, women and children walk and average of nearly 6 kilometers every day, just to collect water.
  • Time spent gathering water equates to $24 billion in lost economic benefits annually.

Having access to safe and reliable water enables children to spend more time in school, and women more time to work to support their families and further their careers.

The Solution factA long-term solution to the water crisis requires an annual aid investment of US $1 trillion dollars, a far cry from the $8 billion currently directed towards these efforts. It’s this reality that helped, co-founded by Gary White and actor Matt Damon, understand that this was a problem that required more than pure charity to solve.

With that in mind, brought to life an innovation called WaterCredit, wherein agreements were made with local lenders to offer very small loans (typically less than $200) to families and communities in need, without the exorbitant interest rates (up to 20% of their income) that they were previously paying to loan sharks. This was made possible by agreeing to carry a significant portion of the financial risk.

These loans are used to establish household water connections and toilets, while also giving the borrowers the important sense that they were not simply receiving a hand-out, but actually taking control of their own lives and empowering themselves. WaterCredit loans have a nearly flawless repayment rate of 99%, and these funds are recycled back into the WaterCredit program to assist even more families and communities.

Our Part

WaterCredit has reached nearly 4 million people so far, and that number does not include the help that has provided by assisting in and planning various water projects around the globe. $8 trillion is a mighty big number, though, and they’ll need a lot of help to get there! believes that we’ve spent long enough taking for granted the convenience of drinkable tap water and the dignity of a working toilet, which is why we are very happy to make our Group of the Month for September. 51% of our profits from every sale this month will, by default, be donated directly to

Remember, if there’s another cause that’s near and dear to your heart, during checkout you have the option of choosing from over 50 different charities and non-profit organizations that is proud to support!

And make sure to watch our video, where Erika tells you about September’s Group of the Month!

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Ecojustice Takes the Stand


The Biggest Battles Happen in the Courtroom

ecojusticeMost of us do our part to help the environment by doing things like recycling or carpooling, and that’s awesome! But who fights the good fight when the problem isn’t a stray soda can or dripping faucet, but instead a corrupt corporation, big industry, or even our own government? That’s where our group of the month, Ecojustice, takes up arms.

Incorporated as a charity in 1990, Ecojustice’s vision is to harness the power of the law to protect and preserve the environment. This charity model was originally developed by the American Sierra Club Defense Fund, which at the time included young Canadian lawyer Stewart Elgie. Following the Exxon Valdez disaster in 1989 and seeing how its effects extended to his home country, Elgie recognized the need for a similar group in Canada, and returned to start Ecojustice, serving as a founding board member.

In the years that followed, the team has expanded to include over 20 lawyers and scientists from across the country, all dedicated to representing community groups, non-profits, First Nations, and individual Canadians in the fight for environmental justice.

Ecojustice on the Case

oil_duckHere’s an example of Ecojustice standing up to a multi-billion dollar company and the government at the same time:

In 2010, when 1,600 ducks died after landing on a Syncrude tailings pond in Alberta, neither the federal nor Alberta provincial government laid charges. So Ecojustice helped an Alberta resident file a private prosecution, prompting both governments to take over the case and lay charges. Syncrude was found guilty and agreed to pay $3 million which was, at the time, the largest fine for an environmental offence in Canadian history! But that’s just the start; the group has secured countless other legal victories, and in many cases these victories set a precedent for cases that followed.

Why We Love Ecojustice

Obviously, Mother Nature can’t go to court, which is why the world needs groups like Ecojustice, and that’s why has chosen Ecojustice as July’s group of the month. They are a 100% donor-funded charity, so visit to learn more about their cause and to make a direct donation.

In addition, as our group of the month, Ecojustice will be the default charity on every order. However, if there’s another cause that’s near and dear to your heart, remember that you can still choose from over 50 different organizations during checkout, where is committed to donating 51% of all its profit!

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Global Fund for Women: May’s Group of the Month

Global Fund for Women

The Global Fund for Women

The Global Fund for Women“Women’s rights are human rights.” This famous quote comes from Hilary Clinton from her United Nations conference back in 1995. Yet nearly 20 years later, women all around the world are still denied these fundamental rights. Here at, we support gender equality and believe all human beings on this planet deserve the same fundamental rights. Global Funds for Women is our group of the month and here are a few reasons as to why we feel this group needs your help.

Since the 1950’s, the United Nations have been enforcing these human rights and subjects such as;

  • Access to Education;
  • Civic & Political Participation;
  • Economic & Environmental;
  • Justice Health & Sexual Rights;
  • Peace & Gender Violence.

Global Fund for WomenGlobal Funds for Women is a non-profit organisation and also is an international grantmaking foundation that supports groups working to advance the human rights of women and girls. This organisation stands for the rights of women equality. Funds that support the Global Fund for Women are raised from a variety of sources and are awarded to women-led organizations that promote economic security, health, safety, education, and leadership of women and girls.

Global Fund for Women are also proud supporters of the United Nation’s project called “Goal 5”, which has been set to hold promises such as ending gender-based violence, eliminating child marriage, and female genital mutilation, which helps ensure women have proper access to sexual and reproductive health care. This goal also supports access to equal education and expanding economic opportunities for all women. Education equality for girls is very important and although more women and girls in developing countries are working and in school, they are still more likely than boys to be out of school, especially in Secondary schools. Many aspects of their daily lives have something to do with it: access to clean water, the need to help their elders, sickness, and more. The Global Fund for Women work with groups who are helping with these girls and women.

Please visit to donate and help this organisation to provide equal opportunities and fundamental rights for women and girls all over the world. And remember: when you purchase your contact lenses with us,, 51% of our profits are donated to a non-profit organisation of your choice. The Global Fund for Women are our default group at checkout for the month of May 2016!