What’s that you say? 51% of profits! You heard that right! We at ContactsforLess.ca celebrate Earth Day everyday. We donate 51% of our entire profits to the non-profit organization of your choice. And we do this with the future health of our beloved big blue in mind. Future generations: we’ve got your back.
It is a no-brainer that being socially responsible, that is giving back to the planet our fair share, is simply the right thing to do. Companies that are socially responsible are simply companies that care.
Somehow, in the story of capitalism and business, something has gone wrong. As businesses thrive and become bigger, our planet is suffering. We are trashing our planet, our communities and even, our health. In the words of Annie Leonard from The Story of Stuff:
“We depend on this planet to eat, drink, breathe, and live. Figuring out how to keep our life support system running needs to be our number-one priority. Nothing is more important than finding a way to live together – justly, respectfully, sustainably, joyfully – on the only planet we can call home.”
The idea of being a business that is involved with the sustainability of our planet through social responsibility should be something that is ingrained into the business’ DNA. For us to turn around the ugly side of business, businesses must make a conscious change of nature. Truly, is it even possible for business to continue thriving when they are based on a finite model of maximizing profit regardless of the consequences?
Changing this business paradigm requires companies to embrace a change where although they want to make money, they also care about the effect that their business model has on society and the environment. And this change should be reflected in the jobs businesses provide, the products they make, the ways in which they use resources, and even how they put their profits to use.
Looking at other corporate giants who are becoming more involved with corporate social responsibility, like Coca Cola and Visa, we can debunk the myth that giving back to the planet is not financially sustainable.
Both Coca Cola and Visa have benefited from the outputs of their social responsibility programs. There are many places in the world that can largely benefit from the profits companies could be donating to help create jobs, better education systems, better healthcare and food. All in all, this creates a multiplier effect within the local economy that becomes a long-term investment for both the companies and local governments.
Save Money, Save the Planet
This way of doing business is a major rethinking of the goals of traditional profit-making systems and social responsibility merged together. It implies both the sustainability of the business, without forgetting the sustainability of the environment. The idea that companies don’t have any ethical responsibility for the consequence of their actions on society and the environment simply does not make sense. This antiquated view is finite and not sustainable.
All that is needed this Earth Day, is to make businesses conscious that what the planet needs is a re-conception of what the purpose of business is.