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February 2017 Video of the Month

Learn about Population Connection and support them

Erika Tajiri, our wonderful spokesperson, is back again this month. What does she have this month for you? Well, first off there is this video (see below):

and what is in store for you when you watch our February Video of the Month? On top of being charmed to the top of your head by Erika, there is great info on our amazing $500 Video Contest (for details click here). Also she explains why it is so important that we support “Population Connection” – a group dedicated to helping alleviate the crazy overpopulation that is wreaking havoc on our beautiful planet.

Enjoy this month’s videos and if you want to never miss them – then make sure to “Like” us on Facebook or subscribe to our YouTube Channel. You can also receive our monthly E-Newsletters and that may be the best way of all to stay connected. Yes – of course you can do all three! 🙂

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Catching Up With Ecojustice

Ecojustice bee


With the month of July behind us, we wanted to take a closer look at what Ecojustice, our group of the month, had been up to, and their most recent case has got us absolutely buzzing!

Just two weeks ago, Ecojustice filed a lawsuit targeting the Pest Management Regulatory Agency (PMRA) and their unlawful registration of two types of insecticides (or “neonics”), Clothianidin and Thiamethoxam, which have been linked to statistics and studies regarding declining bee populations worldwide.

What’s the problem?

The PMRA’s continued registration of these neonics allows products containing them (nearly 40 as of this writing) to be sold and used in Canada. While agricultural applications of these products do protect crops from harmful pests, these effects also unfortunately extend to non-harmful pollinators, such as bees. Research has shown that neonics harm bees’ biological functions (such as reproduction and homing abilities), and that neonics are highly toxic to all bee species tested so far.

Clothianidin and Thiamethoxam have been registered for use in Canada by the PMRA for well over a decade, despite the fact that there have been no conclusive studies proving that these neonics are safe for the environment. Instead, they have been “conditionally” registered, which allows these chemicals to continue to be registered without requiring any public consultation.

What’s so great about the bees?

Pollinators, such as bees and other insects, are a major part of the global ecosystem. 80% of all flowering plants require pollinators to reproduce. One-third of the global food supply depends on pollinators. So while they might be a little scary when they’re buzzing around your head, remember that bees are an important part of keeping food on your plates!

What’s the goal of the lawsuit?

Dead beeEcojustice’s goal in filing this lawsuit is simple: The PMRA needs to follow its own rules, as well as the regulatory laws put in place by the government via the Pest Control Products Act.

The continued registration of the neonics Clothianidin and Thiamethoxam require that the PMRA consult the public, and that the chemicals be deemed safe before being registered. The ultimate goal is to ensure that, going forward, these legal standards are always met and that toxic pesticides undergo much more rigorous review processes before being registered.

How can I get involved?

The great news is that, just by being a customer of, you’re already helping! 51% of our profits for the month of July, by default, will be donated to Ecojustice in order to support important environmental cases just like this!

And if that just isn’t enough for you, you can also visit to make a direct donation! Thank you so much for your support this past month, and remember: At, you can save money and save the planet!

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Ecojustice video with Erika Taijiri


Learn about Ecojustice in our new video

Meet our new spokesperson, Erika Taijiri! She’s here today to talk about our Group of the Month, Ecojustice.

Listen to what Erika has to say about Ecojustice and learn how you can support them by purchasing your contacts through us!

You can also read our blog about Ecojustice by clicking here.

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10 Cool Facts About Sharks for Shark Week

shark week

Shark Week is  de-fin-nitely Jawsome!

Sharks are amazing, beautiful creatures. Unfortunately, they have a bad reputation which is very misleading. These slick creatures who are part of our ecosystem are pretty cool and beneficial to our planet! We have put a list of 10 cool facts about the shark that might give you another perspective on the stealthy and impressive fish.

shark week

Alone from the Start

When baby white sharks (called pups) are born, usually by the dozen, they swim away from their mother who see them as prey. From day one, white sharks are on their own and have to quickly learn how to be stealthy as they are easy prey for bigger sharks. When a pup is born, it measures on average 1.5 meters (5 feet).

One Big Meal at a Time


White sharks can last one or two months without a big meal! When they hunt, these sharks will usually go for large mammals such as seals or sea lions. When they catch one, it can satisfy them for a month or two until they hunt again, catching small prey, like other fish, in the meantime. Sharks also don’t chew their food! They rip of chunks of meat from their prey and swallow them whole.

Not so Scary

People have unfortunately learned to fear sharks because of bad reputation and movies such as “Jaws” when, unfortunately, it’s sharks that have to be afraid of us! More than 100 million sharks die each year because of us. Humans have become sharks’ most deadliest predator over the years. Most of it is because of shark finning, where fishermen remove shark fins for later human consumption, specifically shark fin soup served in the biggest part in China. The sharks are then released back into the ocean where they are still alive but sink to the bottom and often are eaten alive by other fish.

Hey there Grandpa!

Sharks are even older than dinosaurs! It is estimated that sharks have been swimming around for more than 450 million years and have survived all 5 mass extinctions during the past 493 million years! Tough cookies? Yup! The Megalodon, which existed 16 million years ago, could reach sizes of 15.25 meters (50 feet) in average! They were huge predators compared to today, but sharks are still kings and queens of the ocean. That is if humans stop killing them senselessly.


Red Hot Chili Peppers

The Aztecs as well as the Kuna Indian tribe of Panama used to tie strings of chili peppers and spicy solutions to their boats to keep sharks away. The team over at Mythbuster, however, debunked this theory as sharks who would bite into spicy animal remains were not even phased by the taste.The chili peppers were more of lucky charms than they were repellents!

All you can Eat Buffet

Blue sharks, unlike Great Whites, eat and eat and keep on eating! They are hardly ever satisfied with their meals and will regurgitate after having eaten, and then will ask for more! Blue sharks usually feed on small fish and squids.

“Like, whatever!”

Great white sharks do not close their eyelids but instead roll their eyes to the back of their head when they attack on prey. This prevents debris from hitting the shark’s eyes as they swim quickly to the surface and also protects their eyes from their prey’s trashing about.

shark eyes

Because of the Full Moon

Sharks are affected by the full moon and its control over ocean tides. Eating habits have been noted to change during full moons and draws sharks closer to shore. When sharks are closer to the shore and the tides quickly become low, people are closer to sandbars and the sharks are closer to them, making them susceptible to being attacked. So during full moons, stay away from the ocean’s shore!

Don’t need no man!

Some female sharks, once in a while, can reproduce without a male! This phenomenon is called parthenogenesis, where reproduction from an ovum is caused without fertilization. So some female sharks fly solo! Scientists have documented a few cases, however, in the right circumstances, most female sharks can get pregnant on their own.

Not So Cold-Blooded

The Great white shark, contrary to most fish, is warm-blooded. This allows the creature to adapt to different water conditions as it can regulate its own body temperature. Pretty cool!

Whale Shark

At, we believe that sharks are very important for our planet. This is why we support groups such as The Sea Shepherd Society who help protect our marine wildlife. When you purchase your contacts through us, we donate 51% of our profits to groups like them who help save the planet. And YOU choose which one! So, thank you for helping us Save Our Planet, home of sharks, amazing creatures!


National Geographic

Shark Guardian

Shark Savers







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Ecojustice Takes the Stand


The Biggest Battles Happen in the Courtroom

ecojusticeMost of us do our part to help the environment by doing things like recycling or carpooling, and that’s awesome! But who fights the good fight when the problem isn’t a stray soda can or dripping faucet, but instead a corrupt corporation, big industry, or even our own government? That’s where our group of the month, Ecojustice, takes up arms.

Incorporated as a charity in 1990, Ecojustice’s vision is to harness the power of the law to protect and preserve the environment. This charity model was originally developed by the American Sierra Club Defense Fund, which at the time included young Canadian lawyer Stewart Elgie. Following the Exxon Valdez disaster in 1989 and seeing how its effects extended to his home country, Elgie recognized the need for a similar group in Canada, and returned to start Ecojustice, serving as a founding board member.

In the years that followed, the team has expanded to include over 20 lawyers and scientists from across the country, all dedicated to representing community groups, non-profits, First Nations, and individual Canadians in the fight for environmental justice.

Ecojustice on the Case

oil_duckHere’s an example of Ecojustice standing up to a multi-billion dollar company and the government at the same time:

In 2010, when 1,600 ducks died after landing on a Syncrude tailings pond in Alberta, neither the federal nor Alberta provincial government laid charges. So Ecojustice helped an Alberta resident file a private prosecution, prompting both governments to take over the case and lay charges. Syncrude was found guilty and agreed to pay $3 million which was, at the time, the largest fine for an environmental offence in Canadian history! But that’s just the start; the group has secured countless other legal victories, and in many cases these victories set a precedent for cases that followed.

Why We Love Ecojustice

Obviously, Mother Nature can’t go to court, which is why the world needs groups like Ecojustice, and that’s why has chosen Ecojustice as July’s group of the month. They are a 100% donor-funded charity, so visit to learn more about their cause and to make a direct donation.

In addition, as our group of the month, Ecojustice will be the default charity on every order. However, if there’s another cause that’s near and dear to your heart, remember that you can still choose from over 50 different organizations during checkout, where is committed to donating 51% of all its profit!

Posted on News Update for April 2016

Earth on Map

Watch our April 2016 News Update video below!


In this April 2016 News update video: Iran executes children, tropical fish are caught illegally and are killing coral reefs, and trees can prevent dangerous flooding.


We know you care about the planet! Watch the video below to learn about a few issues that currently are happening around the world and see how YOU can help save our planet!


You can help save this planet when you purchase your contact lenses with us! 51% of our profits go to non-profit organisations of YOUR choice!

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The Sea Shepherd Conservation Society & its Cause

50,000 whales were killed since 1986. That’s almost 5 whales everyday. Murdered for profit over the past 30 years. How is this still a THING? Someone has to do something.

Despite the ban on commercial whaling (hunting for commercial profit) in many countries, Japan, Norway, and Iceland still continue to brutally spear our marine friends. The ban was created in 1986 by the International Whaling Commission (IWC) when it became apparent that the whale population was dropping at an alarming rate. Great! Right? Still, over 50,000 whales have been killed since then because of loopholes in the ban that are utilized by these nations that seek to continue to slaughter these beautiful sea animals. One of these outrageous loopholes is the fact that the IWC allowed Norway to continue on with the whaling because of an ‘objection’ to the ban.

Number of whales killed each year
Number of whales killed each year

No one likes to think about the whales, dolphins, and other beautiful and intelligent animals of the sea that are killed needlessly. Still, most people prefer to close their eyes and ignore the atrocities that are happening. They would rather not consider it all in fact. However it IS happening, and someone has to do something about it. Why? Not only are they killing the most intelligent and social beings of the sea, but in doing so they are messing with the natural balance that nature has in place.

But there is good news (sort of). Someone is doing something about it everyday. That someone is out there, right now, struggling to stop the illegal killing of whales.

The Sea Shepherd Conservation Society (SSCS) is our group of the month here at and there are strong reasons why we feel that they need your support.

The Sea Shepherd’s primary mandate is to assume a law enforcement role as provided by the United Nations World Charter for Nature. They have been avid protectors of marine wildlife since 1977 but the battle has not been an easy one. Today, SSCS founder Captain Paul Watson is considered a hero to some and a “dangerous” eco-activist by others. His story truly is a fascinating one.

Captain Paul Watson was always a protector of the wild. At the tender age of nine, after trappers killed one of his beaver friends, Watson set out to confiscate and destroy leg-hold traps. He was also known to disrupt deer and duck hunters, and to prevent other boys from shooting birds. Later in life, Paul became one of the co-founders of Greenpeace, and founded the “Earth Force Society” which later created the idea for Sea Shepherd. All he set forth to do was to protect the marine mammals that help keep our ecosystems at balance. So, in order to make more of an impact, Captain Watson was able to get support from the Cleveland Army of Funds for Animals to give him his first vessel which was named Sea Shepherd.

“If the whales survive and flourish, if the seals continue to live and give birth, and if I can contribute to ensuring their future prosperity, I will be forever happy.” – Captain Paul Watson

His first mission set sail to the ice foes in Eastern Canada which was home for the annual killings of harp seals. From then on, he set sail to help various different experiments which harmed marine wildlife. From finning to seal hunting and whaling, Captain Watson remained a big impact in the animals’ lives, despite the danger it put him in. You can read his full biography on The Sea Shepherd’s website.

Paul Watson Quote

The battle to keep animals safe comes with a price for the crew: risking their safety and their lives. They will stop hunters no matter what. Often, the crew gets arrested by the police during their peaceful missions. Removing nets and exposing brutal captures and slaughter of dolphins to the public isn’t something Japan is okay with and so the crew is often threatened by police to stop what they are doing. Japan seeks to continue these slaughters despite both a global ban and widespread condemnation! They call it “cultural” but we prefer to call it “arrogance”.

Other times, it is ship vs ship; while The Sea Shepherd tries to stop other vessels from harpooning whales and other sea creatures, the crew are often blasted with water jets from the other ships and risk being pushed overboard, or worse. Many a times, their attempts to stop the hunters are dangerous, yet they push through and continue their efforts despite the risks to life and limb.

Sea Shepherd Ship vs ship
The Sea shepherd crew risking their lives in frontal collision

Out of all the missions that The Sea Shepherd has tackled, there has been an ongoing battle with Japan and their need to keep whaling for experimental and traditional purposes. Killing over thousands of whales in their sanctuary is unnecessary and cruel. A quick fact worth mentioning is that there has been no proof of experiments to justify Japan’s actions. Japan should know, as should other countries, that harming whales, who have a huge positive impact on the marine ecosystems, can be detrimental in the long run of our Earth’s balance. They need to understand that if tradition is the reason behind all of their experiments, our Earth’s marine ecosystem will face havoc sooner than later. And that’s good for no one except perhaps the restaurants making profits from the sale of slaughtered whale.

“You don’t walk down the street and see a woman being raped and do nothing. You don’t walk down the street and see a kitten or a puppy being stomped to death and do nothing. You don’t walk down the street and see a child being molested and do nothing.” – Captain Paul Watson

If the decline in marine population keeps going at this rate, our air won’t be so fresh anymore. Blue whales are key to helping the oceans’ ecosystems thrive. Their feces help produce what’s called phytoplankton, which is what helps remove carbon from our air. Roughly 400,000 tons of air is taken from whale feces and whaling is reducing that amount substantially. This is why it is so crucial to keep the whale species alive. Without them, a negative domino effect would occur from sea to land.

Sea Shepherd fights everyday to stop this action on top of more. Many believe their actions are controversial, but let’s be honest; without those controversial encounters, the natural cycle for our Earth would shift and cost all of us our home… and possibly life itself.

Help support Sea Shepherd Society and their journey to keep our marine life stable and content. Go to and donate to help provide funding to be able to tackle missions like Japan’s whaling. And remember that when you purchase your contact lenses with, 51% of our profits go to the non-profit organisation of your choice.

One of them is The Sea Shepherd Conservation Society and we urge you to support this great non-profit group and their super important efforts. Yes, the battle is long, arduous, and difficult, but our Planet is worth it. We think you agree. That is why you buy from

Sources List,