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February 2017 Video of the Month

Learn about Population Connection and support them

Erika Tajiri, our wonderful spokesperson, is back again this month. What does she have this month for you? Well, first off there is this video (see below):

and what is in store for you when you watch our February Video of the Month? On top of being charmed to the top of your head by Erika, there is great info on our amazing $500 Video Contest (for details click here). Also she explains why it is so important that we support “Population Connection” – a group dedicated to helping alleviate the crazy overpopulation that is wreaking havoc on our beautiful planet.

Enjoy this month’s videos and if you want to never miss them – then make sure to “Like” us on Facebook or subscribe to our YouTube Channel. You can also receive our monthly E-Newsletters and that may be the best way of all to stay connected. Yes – of course you can do all three! 🙂

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The Best Way to Buy Contact Lenses online for Canada

Contact Lenses online

Purchase your contact lenses online, save BIG!

Hey Canada! If you’re looking to purchase your contact lenses, look no further! You’ve found the BEST place!

Not only can you save 70% or more on your contacts, but we are the very first website in the world to give away 51% of its profits to the non-profit that you choose! We really are the next big thing. Check it out for yourself! CEO Paul W. Slusher lets you know why you should choose when you buy your contact lenses online in the video below.


Save Money, Save the Planet!


small new logo

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Why Air Pollution Is Causing More Deaths Every Year In Developing Countries

Over 5.5 million deaths occur every single year in countries such as India, China, and other nations considered “developing”. Let us repeat – over 5.5 million deaths occur in a year. Shocking, we know, but what is worse is that because they are still “developing” countries, there may be more additional factors introduced in the future and there seems to be no end in sight for this madness. In fact, it is the governments of these nations that are arguably the main problem, in that they are less concerned with air pollution as they are in promoting growth and urbanization that provides endless cheap labor for industry. Moreover, overpopulation contributes to this crisis as well – since China and India are two of the most populated nations on Earth.


As mentioned above, China and India are the main countries that are victims of terrible air quality, but they are not alone by any means. This issue is showing up in urban areas across Asia and even parts of Latin America. If you observe any news reports from these high-population regions, you will often see citizens wearing masks in these countries to reduce the intake of particles unseen to the human eye.

Now let’s dig a bit deeper – what are these invisible particles? Normally, within our air, there should be about 25-35 mg of particles. Well, in certain regions of China and India, particles occur at a rate of approximately 300 mg / cubic meter. No wonder masks are so popular in these countries!

But China and India have different reasons as to why this occurs; in China, the reason for polluted air is emissions related to coal burning which contributes to about 1.6 million deaths per year. In India, the high particle rate is derived mainly from burning wood which contributed to about 1.3 million deaths a year. But it isn’t just these issues that are causing the concern: unregulated industries are also contributing and adding to the problem in both countries.

Air pollution is beginning to be the main cause of death in the world, taking the #1 spot from causes such as malnutrition, obesity, alcohol, and drug abuse. Air pollution can cause heart diseases, cancer, and strokes. Citizens do their best in wearing these masks and now even purchase canned air from Canada. That should be a red flag right there. Unfortunately, the future doesn’t look so bright if these factories continue to go along their path.

Let’s be honest about this. Until the various governments of the world start to take strong action to control and regulate both industry and overpopulation, urban plight will only continue and will lead to more and more “environmental” health conditions such as air pollution and high particle concentrations.

It is time that we work together to save our planet, and it starts with the air we breathe.


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OneChild Canada

onechild canada

We have chosen OneChild Canada as our December group of the month for their work in eliminating child sexual exploitation. This youth-driven and youth-run non-for-profit takes a rights-based approach to deal with the abolition of child sexual exploitation.

cheryl perera

OneChild Canada believes that young people hold a tremendous power to change the world, presented with the right tools and information, they can and will change the world. Founded by Cheryl Perera from Toronto, Canada, has been inspiring youth through this organization to take action against child sex slavery since 2005. This Canadian-based, non-governmental organization is unlike any other organization that is dedicated to ending the global sex trade in children. OneChild was uniquely created and driven by children and youth with a shared passion for playing an active role in confronting the commercial exploitation of children and preserving the innocence of their peers around the world.

OneChild’s Work In Cambodia

OneChild has teamed up with Action Pour Les Infants (APLE), a Cambodian non-governmental organization with a track record of success in monitoring and investigating child sexual exploitation and abuse in Cambodia. APLE has rescued and helped 566 children from sexual exploitation and brought 190 sex offenders to face legal accountability for their actions.

Children as young as four years old have been sold into sex slavery in Cambodia, and minors make up more than 25% of sex slavery victims. APLE’s “Against Trafficking in Persons Project” is vital in the hope to fight this disgusting crime.

This partnership with APLE hopes to reduce the number of persons that have been victims of human trafficking by increasing the number of traffickers that face legal accountability for their actions. This partnership also includes improving the support and protection mechanisms for trafficking victims by ensuring they have access to rehabilitative services and legal assistance. This partnership also hopes to improve policy and government response by providing training workshops for law enforcement officers.onechild canada

51% Of’s Profits Support OneChild’s Fundraising Efforts:

When you choose to donate 51% of our profits to OneChild, your donation is actually helping their fundraising efforts. Your donation will help fund:

  1. An Investigation Team who will do daily checks into human trafficking rumors and cases and report all findings to Cambodia’s anti human trafficking police. This will ensure the rescue of trafficking victims, and the arrest of suspected offenders.
  2. A Social Team, consisting of three social workers, who will attend to any needs trafficking victims might have, and provide social and rehabilitative support.
  3. A Legal Team, consisting of two lawyers, who will provide legal counselling, protection, and representation for trafficking victims. This will ensure the full protection of trafficking victims, and the successful prosecution of traffickers.
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Carnival Cruise Line Wants You To Save the Planet



Carnival Corp is a well-known mainstay of the cruise market. But tropical cruises are for old people, right? Carnival is looking to change this image.

Looking to appeal to the younger, socially conscious millennial bracket, they’ve come up with a more ethically appealing option in Fathom, catering to the volunteer vacation market.

Social impact travel, or ‘voluntourism’ has become a trendy way to combine a vacation with humane and environmental causes. Many companies offer similar programs, just pick your cause. There’s everything from caring for exotic animals, to building water wells and houses.

Fathom is based around NGO charities in the Dominican Republic, and (Cuba shortly after, the first American cruise line to do so.) Recently appointed brand president and global impact lead Tara Russell will launch Fathom in April 2016, with the dedicated 710 person flagship Adonia. Volunteers will spend several days working with Dominican and Cuban charities to improve the lives of their local communities.

Although this idea looks good on paper, and most certainly is a boon to the local charities, Carnival’s interest is surely not just charitable, as critics have pointed out. Of course, no one expects a company to do anything without a profit margin in mind; to overlook that would be bad business. Carnival is likely looking to improve their public image, long suffering from several PR disasters. The cruise industry is not known for their environmental savvy. I’m sure you remember the horrifying ‘Poop Cruise’ of 2013 where approximately 4000 people were trapped on a non-functional ship – with no plumbing, air conditioning and dwindling food supplies.

But can we blame Carnival for wanting to recover from that? Fathom is a great way to help out charities, all while doing what Carnival does best. They need to create new customers that will return year after year, and everyone comes out better for it in the process.

Fathom President Tara Russell previously ran an Idaho based non-profit job placement company, Create Common Good. Carnival’s CEO Arnold Donald approached her to discuss applying her skills to Carnival, creating new social enterprise projects. Out of this collaboration, the idea for Fathom was born.

Donald’s reasoning is that with the 78 million passengers Carnival attracted per year, a lot of good could be done. Directly applying even a small portion of this could help out Dominican and Cuban communities immensely. After surveying thousands of North Americans, Russell found that although a decent percentage had taken a cruise, a much bigger group had donated to charity or volunteered locally. The biggest positive response came from millennials, aged around 34. This group had a strong desire to make a social impact on the world.

So, Fathom is aimed squarely at the millennial generation. Of course, the thing that sets Fathom apart is the huge difference in how it’s structured. Before passengers even step foot on a ship, they’re emailed information about the area they’ll be serving, and the charities for whom they’ll be working. They’re educated about local culture and language, given the tools they need to succeed. Spanish lessons on holiday? You’re gonna need that. If you want to do more than order McDonalds, that is. Cultural lessons ensure nobody accidentally offends anyone, while learning something deeper about the place you’re helping. It’s all well and good to build water filters – we know what they do. But did you know that water filter could ensure that the village school kids have something to drink? Millennials want to know.

Carnival certainly isn’t the first to enter the charity arena. They won’t be the last. It will play into their business expansion across the area. But I think they could provide more exposure to good causes in the area than the local charities could ever manage financially. Although it may not be the ideal solution, it is definitely a good one.

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Optometry Giving Sight – September 2015 Group of the Month

optometry giving sight

donate to optometry giving sightOptometry Giving Sight | September Group of the Month

For the month of September 2015, Optometry Giving Sight has been selected to be our highlighted group of the month. Each month, we specially hand pick one of the non-profit organizations within the list of organizations that we donate to. You, the customer, gets to choose where 51% of our profits gets donated to with each purchase. For the month of September, we have chosen Optometry Giving Sight as our highlighted group of the month.

About Optometry Giving Sight

Optometry Giving Sight is the only global fundraising initiative that specifically targets the prevention of blindness and impaired vision due to uncorrected refractive error – simply the need for an eye exam and a pair of glasses. More than 600 million people around the world are blind or vision impaired because they do not have access to the eye examination and glasses they need. Your donations allow Optometry Giving Sight to fund the solution by supporting programs that:

  •     Train – local eye care professionals and;
  •     Establish – vision centres for sustainability to;
  •     Deliver – eye care and low cost glasses.

Learn more here

Optometry Giving Sight – Latest Projects and News

Academic Medals for Optometry Graduates in Malawi

Optometry Giving Sight has awarded 3 Academic Medals to graduating students from the School of Optometry at Mzuzu University in Malawi, Africa.

 The Medals were presented at their graduation ceremony held on 21 August. Dr. Sara McGowan, the current Head of School and graduate of the University of Alabama, was in attendance.

The Academic Medals were awarded in the names of 3 of Optometry Giving Sight’s Chairman’s Club members.

Read more here.

First School of Optometry in the State of Oaxaca in Mexico

Optometry Giving Sight hosted the official signing of a Memorandum of Understanding with the Benito Juarez Autonomous University of Oaxaca (UABJO), the Government of Oaxaca, Brien Holden Vision Institute and World Council of Optometry at the World Congress in Medellin Colombia, to establish the first school of Optometry in the state of Oaxaca in Mexico.

Read more here.

World Sight Day Challenge 2015

World Sight Day Challenge – raising funds for people in need of vision care

“It’s bad, really bad. They are not having any eye care. Not at all.”

That’s how Dr. Carl Dumas, an ophthalmology resident working at the Public Eye Hospital in Haiti described the state of eye health in his country, which has a population of 11 million people and only 3 optometrists.

Read more here.